Top 5 Social Apps in Ghana Q4 2023 Performance Review

Performance of Top 5 Social Apps in Ghana in Q4 2023

During the fourth quarter of 2023, the top 5 social apps in Ghana showcased varying trends in downloads, revenue, and active users on a unified platform. Here’s a detailed look at the performance of TikTok, Tango- Live Stream, Video Chat, Bigo Live - Live Streaming App, Instagram, and Facebook. The data has been sourced from Sensor Tower, and more insights can be found on their platform.

TikTok

TikTok saw a dynamic performance in Q4 2023. Weekly revenue peaked at approximately $4.9K in late October, while downloads hit their highest at 155.7K in the same period. Active users fluctuated, reaching a high of 4.65M in early November.

Tango- Live Stream, Video Chat

Tango- Live Stream, Video Chat experienced steady growth. Revenue saw a notable increase, peaking at $551 in the week of November 20. Downloads fluctuated slightly, with a high of 665 in mid-December. Active users remained relatively stable, hovering around 10K throughout the quarter.

Bigo Live - Live Streaming App

Bigo Live - Live Streaming App had a mixed quarter. Revenue peaked at $751 in early October, while downloads were highest at nearly 4K in the same period. Active users remained consistent, averaging around 19.5K.

Instagram

Instagram showed strong performance. Weekly revenue reached a high of $1.08K in early November. Downloads peaked at 44.5K in late October. Active users consistently hovered around 3.55M, demonstrating stable user engagement.

Facebook

Facebook maintained its dominance with significant numbers. Revenue peaked at $424 in late November. Downloads were highest at 102.3K in mid-December. Active users saw a slight decline but remained substantial, averaging around 8.44M.

These insights highlight the varied performance of the top social apps in Ghana during the last quarter of 2023. For more detailed analytics and insights, visit Sensor Tower.